RIM renames store to BlackBerry World as more content is added

Research In Motion has renamed its web store BlackBerry World, as it gets ready to add more content ahead of the launch of the BlackBerry 10 operating system.

RIM recently announced that users will soon be able to download videos and music from the store in addition to applications, and the naming change reflects that shift as the company transitions to BlackBerry 10, according to a blog posted on Monday.

The store was previously called BlackBerry App World.

The change will happen on the web storefront first and will then be rolled out to the BlackBerry PlayBook tablet and BlackBerry smartphones in the coming weeks, according to RIM.

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