Facebook's Graph Search is the future of search. Even before Google was a verb, the search engine Holy Grail was to deliver you the most relevant search results despite not knowing who you were and what exactly you were looking for. Now Facebook can stop guessing who you areâ€"because it already knows youâ€"and start serving up hyper-personalized answers tailored to you and based on the Facebook social universe.
Search leaders haven't been sitting idly by. Google's own hyper-personal search tool is called Google Now and landed on desktop search just last month. Microsoft's Bing has woven what it calls Social Search deep into its search engine. The hyper-personal search race has already been sparked; Facebook’s Graph Search ignites the revolution.
[[See also "Hands on with Facebook Graph Search: Interesting, but disappointing"]]
Getting personal
Personalized search is nothing new. We've gotten whiffs of the benefits of personalized search over time. Netflix has spent years honing its recommendation engine designed to keep you coming back to watch more movies and TV shows. Amazon recommends books, music, and numerous other products based on your past purchases. Pandora developed an algorithm that can generate playlists based on songs you tell it you like.
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