RIM lose Canada to Apple for the first time
RIM lose Canada to Apple for the first time
Research In Motion have been knocked off the top spot in hometown Canada for the first time, to be replaced by Apple’s, with their iPhone.
The maker of Blackberry smartphones shipped 2.08 million Blackberry phones last year in Canada compared to Apple’s 2.85 million, according to data complied by Bloomberg and IDC. In 2010, Blackberry had a strong year, outselling Apple by almost half a million units. Looking back further to 2008 showed that RIM outsold Apple by almost figures of five to one.
Canada has always been a strong market for Blackberry as locals feel a loyalty to the Canadian brand. This shows how strong Apple are right now, worldwide.
Blackberry have released a new range of phones in recent months, spearheaded by the excellent BlackBerry 9900. RIM are set to release BlackBerry 10 models later this year which they claim are their best phones to date.
Canadian sales account for 7 percent of RIM’s revenue and their overall revenue dropped by 23 percent
Comment